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Biophilia: Saving Earth and Humanity through Architecture and Design

Image by Midjourney

Dear Earth Lovers,

In a world where peer-to-peer based activity has surged in popularity, we find ourselves with a unique opportunity to create sustainable and memorable experiences. As Airbnb hosts compete to offer exceptional accommodations, incorporating elements of biophilic design can not only improve guest satisfaction but also contribute to mental well-being and environmental sustainability.

Biophilia is the deep-rooted, innate connection we have with nature. It's the feeling of tranquility when we walk through a lush forest or the awe we experience beneath a towering tree. The power of biophilic design lies in its ability to bring this connection into our everyday lives, transforming the spaces we inhabit into sanctuaries that nurture our souls and heal our planet.

The clearest way into the universe is through a forest wilderness. - John Muir, prominent Scottish-American naturalist and early advocate for the preservation of wilderness in the United States

By incorporating natural elements, patterns, and materials into our interior designs, we can create a symbiosis between the built environment and nature itself. Research shows that interaction with natural environments can lead to positive effects on both physical and mental well-being1.

Image by Midjounrey

Indoor plants can improve air quality and reduce stress levels 2, while the use of natural materials such as wood and stone can create a calming atmosphere and foster a sense of connection to nature 3. Companies like Google have already begun to integrate biophilic design into their offices, recognizing the benefits to employee well-being and productivity 4.

Biophilic design also contributes to economic sustainability. As consumers become increasingly aware of the environmental impact of their choices, properties that prioritize sustainability and eco-friendliness are likely to attract a growing market segment 5. By using energy-efficient and environmentally friendly materials, promoting resource conservation, and integrating indoor-outdoor spaces, hosts can position their properties as sustainable and responsible choices, appealing to environmentally conscious travelers.

Furthermore, research suggests that biophilic design can increase productivity and creativity, which may be particularly valuable for guests traveling for work or seeking inspiration during their stay. By providing spaces that nurture mental well-being and promote creative thinking, hosts can differentiate their properties in the competitive short-term rental market.

Elora Hardy of Ibuku uses bamboo for sustainability according to her TED Talk

Let's embrace biophilia in our homes, offices, and public spaces to create a ripple effect that will touch the hearts of millions, inspiring them to join our cause. Together, we can save our planet and ourselves by designing spaces where nature and humanity thrive as one.

With hope for a brighter future,


Study nature, love nature, stay close to nature. It will never fail you. - Frank Lloyd Wright, renowned American architect and pioneer of organic architecture


  1. Berman, M. G., Jonides, J., & Kaplan, S. (2008). The Cognitive Benefits of Interacting With Nature. Psychological Science, 19(12), 1207-1212.

  2. Ranaas, R. K., Patil, G. G., & Hartig, T. (2010). Effects of an indoor foliage plant intervention on patient well-being during a residential rehabilitation program. HortScience, 45(3), 387-392.

  3. Kellert, S. R., & Calabrese, E. F. (2015). The practice of biophilic design. Retrieved from

  4. Stillman, J. (2021, November 12). The Science of Why Google's New New York City Office Will Host Birds and Bees (and Why That Matters for Your Workspace Too). Retrieved April 17, 2023, from (

  5. Sharma, G. D., Thomas, A., & Paul, J. (2021). Reviving tourism industry post-COVID-19: A resilience-based framework. Tourism management perspectives, 37, 100786.


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